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Exclusive: Frank Stephenson to become Design Director at McLaren

Thanks to our contacts in the automotive design community, we've become aware that Frank Stephenson, who until recently was Director of Design at Alfa Romeo, will be taking on a new role as Design Director at McLaren. "McLaren is pleased to confirm that Frank Stephenson will shortly join as Design Director," a company spokesperson told CDN, but would not reveal additional details. Stephenson was not prepared to comment.

Royal College of Art degree show 2009

Students at the Royal College of Art recently celebrated the culmination of two years of study by presenting their final projects at the college's annual MA degree show. With a wide range of projects investigating form language for existing brands, sustainability and some even bordering on fine art, the degree show featured the works of 15 students. Here is a synopsis of their projects: Volkswagen Concerto Hong K Yeo Yeo's Volkswagen Concerto concept earned him the prestigious Pilkington Best Design Interpretation award, which was presented by David Wilkie.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.