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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Jay Leno drives the Chevy Camaro Z/28

Jay Leno took one of the first non-GM-employee drives of the new Chevy Camaro Z/28 on his “Jay Leno's Garage” web series this week. He talked with chief engineer Al Oppenheiser at his warehouse about what it took to add the famous name to the proud pony car. We first saw the new Camaro at the New York auto show in March.

The Hidden Work of Design Consultancies

Most major car companies carry out most of their design work themselves, with dedicated design departments increasingly capable of handling every aspect of the design process. But few car companies do not use the services of external car design consultancies for some smaller projects, and many smaller car companies use such consultancies to supplement their more limited in-house design facilities on larger design projects. Throughout the world there are numerous companies offering these design services to car companies.