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New Jaguar Brand Promo video – David Gandy: Escapism

New Jaguar Brand Promo video: David Gandy: Escapism Somebody at Jaguar PR has a fondness for British model David Gandy, and they’ve turned his profile in to an ongoing promo for all things Jaguar in recent months. We had the good Mr Gandy (who hails from the home of Cars UK – Billericay) driving an XK120 earlier this year with Yasmin le Bon in the Mille Miglia, and this time Jaguar are aiming at the ladies with a brand promo video featuring David driving classic Jags but focusing in on the heritage and appeal of the new F-Type in the process. Jaguar introduced the film at the Goodwood Revival earlier this month, but now we get the full release of the film - David Gandy: Escapism – with David explaining his passion for cars – and in particular his passion for Jaguar cars – with the film including not just the new F-Type, but the inspiration for the F-Type – the Jaguar E-Type – and perhaps the most appealing, and rare, Jaguar of all – the Jaguar XK-SS.

Color Conscious: Hues show off new technology, segments

Henry Ford was quite content to offer one color on the Model T--black. Take it or leave it, as the legend goes. But that was in the days when horses were still considered primary transportation for many Americans.

Faurecia Pin-spiration calls for premium pinboards

Faurecia has launched its ‘Faurecia Pin-spiration' contest, with a brand new 64GB iPad up for grabs. Tier supplier Faurecia is using online sharing community Pinterest to host a new competition to create a pinboard named ‘Faurecia Pin-spiration' – categorized under ‘Cars and Motorcycles' – and filled with things that reflect the meaning of ‘premium’ that could also be used in automotive design. To enter into the contest send an email to FaureciaNA@Faurecia.com with the link to the board along with your name, email address and phone number by 31 July, and Faurecia judges will then choose the winner.