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New Peugeot 308 production increased to meet demand

Peugeot are increasing production of the new 308 to meet demand The new Peugeot 308 arrived in the UK in January – although it’s been on sale in Europe since last year – and it’s a decent effort from Peugeot. In fact, even though we didn’t think it was the best choice, the new 308 took the European Car of the Year Award at the Geneva Motor Show last week, a decision that’s probably been credibility by the apparent popularity of the new 308. Since the 308 went on sale late last year, Peugeot has managed to shift more than 60,000, so with the new 308 SW (Estate) about to go on sale Peugeot is ramping up production to meet current and expected demand by adding a third shift at its Sochaux Plant, creating 600 new jobs in the process.

IDEA Institute acquired by Quantum Kapital

Turin-based automotive design, modeling and engineering firm IDEA (Institute of Development in Automotive Engineering) has been sold to Quantum Kapital AG, an investment company with an industrial emphasis based in St. Gall, Switzerland. The transaction is expected to be completed in the next few weeks.

Porsche boss Mueller: A launch every year, 200,000 sales by 2018

By 2018, Porsche CEO Matthias Mueller, 57, aims to boost annual global sales to more than 200,000 units, up from 97,000 in 2010. To do so, he will introduce at least one new Porsche every year. Mueller, a former executive at Volkswagen AG, replaced Michael Macht as Porsche AG CEO in October.