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First Sight: Hyundai i30

Hyundai invited Car Design News for an exclusive sneak preview of the all-new i30 last week, ahead of its global debut at the Frankfurt motor show today. The event was held in Frankfurt's renowned Cocoon Club (the venue will also play host to this year's Interior Motives Awards, which takes place this coming Wednesday night), and was chosen because of its interior décor – something Hyundai's European Design Chief, Thomas Buerkle, likened to the Korean company's 'Fluidic Sculpture' design language. "We have been inspired by nature and beautiful shapes," Buerkle told the audience of journalists at the launch.

Rolls-Royce expands Bespoke operation

Rolls-Royce has decided to expand its Bespoke operation due to increasing customer demand for bespoke items, a company trademark. The Bespoke operation team, based at Goodwood, West Sussex, consists of designers, engineers and project management staff and will be doubled by the end of this year, bringing the number of Bespoke experts to over 50. Already in 2011 Rolls-Royce has seen a growing demand for bespoke additions to their cars, leading to the need to recruit more staff in key areas to match growing customer demands.

Infiniti's new M and hybrids at Geneva motor show

Infiniti, Nissan’s upmarket wing, can finally have a serious stab at the European luxury car market after launching its Renault-based turbodiesel V6. Its pleasingly idiosyncratic range of cars – ultra modern, finely crafted and mostly fun to drive – have been hamstrung in the showrooms by a range of V6 and V8 petrol engines which have been designed for customers in Los Angeles or Boston, not London or Berlin. Of a diesel, there has been no sign.