Ford Escape 01 02 03 04 05 06 07 Power Mirror Left Lh on 2040-parts.com

Ford's V6 gamble turbocharges sales of F-150

Five years ago, when Ford considered a push to put a pricey, premium V6 in more F-150s, it seemed like a dangerous gamble with a macho, full-sized pickup known for toughness and capacity. To many dealers and company insiders, it seemed like a bad joke. "I once said, "Bubba don't buy nothing but a V8, and we've got a lot of Bubbas out here,'" recalls Martin Gubbels, owner of Big Sky Ford-Lincoln in Torrington, Wyo.

Land Rover fomalizes deal with off-road partner Bowler

Land Rover finalized a deal with Bowler on Thursday that formalizes an existing arrangement as Bowler—a U.K.-based builder of rally raid cars—has been a working with Land Rover for more than a decade. Bowler competition vehicles will now compete with “Powered by Land Rover” badges, a slogan that will also be highlighted in customer and marketing events. Bowler will also get access to Land Rover parts and benefit from “technical and development support” from the firm.

Retrospective: The Detroit auto show 2002, 1997 and 1987

While the North American International Auto Show is over for the media, it's just heating up for the public, and we want to keep the ball rolling with a special look back at Detroit auto shows past. Where better than through articles from Autoweek's coverage of the show through the years? They will be available to download in both .pdf and .jpg formats in their entirety, including the cover.