Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Aston Martin Cygnet concept (2009) first official photos

Aston Martin has finally released detailed pictures of its premium supermini, the Cygnet. Based on the Toyota iQ, and sharing the majority of its mechanicals and interior architecture with the Japanese city car, the Cygnet is a major deviation from Aston Martin’s bread and butter luxury supercars. Sort of.

BMW M3 saloon (2014) first official pictures

By Ollie Kew First Official Pictures 11 December 2013 12:00 This is the new BMW M3 saloon. It’s lighter, more powerful and more fuel-efficient than the old V8-powered M3 – and BMW claims it’s even sharper to drive. Read on for CAR’s definitive M3 deep-dive.