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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

2013 SEAT Ibiza Cupra arrives

The recently facelifted SEAT Ibiza now gets its hot hatch credentials back in order with the arrival of the 2013 SEAT Ibiza Cupra. The changes amounted to the new SEAT nose with a new grill and headlights and a crease up the bonnet, a set of bigger air intakes, a new bumper and lights at the back and a very small titivate for the interior. Now those modest updates have been applied to the 2013 SEAT Ibiza Cupra – as previewed by the Ibiza Cupra Concept at this year’s Beijing Motor Show – as well as a set of LED running lights, a set of butch bumpers and a big hexagonal exhaust tip at the back.

Fifty years of the Chevy Malibu

The Chevy Malibu is celebrating its 50th anniversary in 2014. What started as a “premium sedan for families” is now in its eighth generation and serves as, well, a sedan for families. But, there were some interesting turns along the way.