Ford Oem Disc Brake Caliper 4f1z2b120ba Image 5 on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Mini Cooper (2013) tech-spec and prices of new Mini

By Damion Smy First Official Pictures 18 November 2013 14:30 The new Mini model line-up starts with the Mini Cooper, Mini Cooper S and Mini Cooper D at launch, with a full line-up expected to trickle through after the March 2014 expected showroom arrival. The new stiffer, more rigid platform makes this the biggest Mini ever: the Cooper, which sits on 15in alloys, is 98mm longer, 44mm wider, sites 7mm higher and has wider tracks front and rear, too. The longer wheelbase means more stability and less of that Mini go-kart like skittishness around corners, as well as more passenger room and a larger, 211-litre boot.

Alfa Romeo MiTo Turismo Sport launched

The Alfa Romeo MiTo Turismo Sport Don’t get barkingly excited, this isn’t a barn-storming MiTo in the mould of the much anticipated – but not yet materialised – MiTo GTA. It is in fact a Limited Edition Alfa MiTo based on the MiTo Turismo with £1,610 worth of extras bolted on and available with a petrol or oil burning engine. The extras over the MiTo Turismo spec – which already includes stuff like AirCon and Alfa’s DNA – include 16″ alloys, Cruise, Spoiler, Blue & Me and multi-function wheel.