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Dartz Prombron Black Dragon announced for Chinese market
Thu, 23 Feb 2012Who combines post-Soviet capitalism with outlandish Eastern European money-trash ideas quite like Dartz? The simple answer is, no one. Last year, the Latvian automaker rather notoriously asked, “Why isn't somebody building an F-117-inspired, 2,000-hp, armored yacht hauler?” While we've seen no more of the resultant Nagel since then, the company is introducing a China-only version of its Prombron armored SUV.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Rhonda's Renaissance Part 1
Mon, 26 Mar 2012There are few bigger moments in a project car's resurrection than when the paint and finish are chosen. Let's face it, 95 percent of people are only going to see the exterior. Today's builders are inundated with choices ranging from hue and texture to material and, of course, cost.