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MINI Coupe: The video adventure begins
Wed, 22 Jun 2011MINI Coupe Adventure - if it's Wednesday, it must be Hong Kong Well, it wouldn’t be MINI without a new video to promote the MINI Coupe. Just days after we finally got the MINI Coupe sans camouflage – and with a gazillion photos to go with it – MINI are already on to the next step of the marketing buzz – the MINI Coupe video. Actually, we had a choice fo two ways to go; either a pile of fairly dull bits in lowish resolution that came in without a soundtrack, or a buzzy little viral-aimed ‘MINI Coupe Adventure’.
Beattie joins Fisker as prices climb
Wed, 14 Dec 2011Fisker Automotive, maker of the luxury hybrid Fisker Karma, has appointed luxury-brands executive Richard Beattie to the newly created position of chief commercial officer. Beattie will be responsible for sales, marketing and customer service for the brand. Beattie comes from a strong run as executive vice president of sales and marketing for Jaguar North America and, before that, for Jaguar Land Rover North America, positions which followed a career at Ford, where he was most recently president and CEO of Mazda’s North American operations.
GM recalls Vettes to replace roof panel
Tue, 29 Dec 2009Plenty of Chevrolet Corvette owners like to think they can blow the doors of most everything else on the road. But General Motors is now recalling Vettes from the 2005 through 2007 model years because the roof panel might blow off. The recall covers Corvette coupes with the removable roof panel.