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Car-sharing programs hit the big time

Rental-car company Getaround introduced its business plan for “peer-to-peer car sharing” on May 24 at the Tech Crunch Disrupter conference in New York City. Unlike other car-renting and car-sharing companies such as ZipCar, Getaround works by connecting potential car renters with willing car owners via an iPhone app. All Getaround vehicles are privately owned.

Jaguar EATS Mercedes ‘Magic Body Control’ Chicken (video)

Jaguar EATS Mercedes ‘Magic Body Control’ Chicken Mercedes-Benz recently produced a fun video to demonstrate their Magic Body Control using a bunch of chickens to show how, despite undulations, bumps and potholes, MBC would keep everything in shape. The video of the ‘Magic Body Control Chickens’ was a rare glimpse at German humour (although the humour may well have been an accident) and a great way to demonstrate MBC. But we wonder if Mercedes sense of humour will stay intact with Jaguar’s latest video?

Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.