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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

2014 Chevrolet Silverado spied in Colorado

The 2014 Chevrolet Silverado is a redesign of a key General Motors moneymaker. Autoweek reader Robert Trzaska submitted this photo taken en route to Vail, Colo. The truck does have some dirt on it, but not enough for us.

2013 Toyota Yaris Trend launches from £14,570 & new Yaris Appearance Packs

The 2013 Toyota Yaris Trend has been launched with styling tweaks and the Yaris TR and SR get new Appearance Packs. Toyota are aiming the Yaris Tend at ‘younger, design-conscious consumers’, so they’ve been busy giving the Trend a tweak or three to make it more appealing to their target demographic. That means keeping the chrome bits round the nose from the previous Yaris Trend, with versions optioned in white getting matching covers in the headlamp units, chrome door sills and mirrors and blacked-out B and C Pillars for a ‘floating roof’ effect.