Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Ferrari 458 Italias ‘selling for £200k in UK’

The first examples of the new Ferrari 458 Italia supercar are trading for close to £200,000, price guide Glass’s Guide reports today. It claims wealthy enthusiasts are paying a £25,000 premium to jump the queue and get into one of the first 458s in Britain. The Italia lists at £169,545 in the UK, with first deliveries due for summer 2010.

Ford Focus Estate (2010) at Geneva motor show

By Tim Pollard First Official Pictures 01 March 2010 17:41 Ford has shown off the new estate version of the Focus family on the eve of the 2010 Geneva motor show. The new Focus wagon is one of 10 bodystyles planned off Ford's new global C-segment architecture.The new third-gen Focus family doesn't come to the UK until spring 2011, and although the estate is likely to make up only a small proportion of UK sales, it is set to be the second biggest selling bodystyle globally, predicts Ford.New Ford Focus Estate (2010): the detailsRemind you of a Mondeo estate? It does us, especially in profile.