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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

TVR sale latest

By Tim Pollard Motor Industry 08 February 2007 04:17 More than 30 parties have expressed an interest in buying the remnants of TVR, the sports car maker which crashed into administration over Christmas - and the factory could move to Asia. Administrator PKF (UK) LLP has spent the past month clarifying the assets of Blackpool Automotive Ltd, the company that ran the Blackpool factory, and it in fact holds several trump cards that could prevent the Russian owner switching production overseas. The sale advert in the Financial Times reveals that Blackpool Automotive controls the TVR trademark in Europe and the US, as well as all the intellectual property rights and tooling for the sports cars.

Nissan holds the sticker price steady on its 2012 Versa hatchback

Nissan said on Monday that the sticker price for the base version of the 2012 Versa hatchback will be the same as that of the 2011 model--$15,140, including shipping charges. The 2012 Versa S hatchback comes standard with a six-speed manual transmission. A four-speed automatic adds $1,000 to the sticker.