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Maserati Classiche book series debuts

Maserati unveiled its new series of books known as Maserati Classiche on Wednesday. The new series is comprised of books dedicated to specific Maserati models. Each book includes the original parts catalog, owner's manual and a 1:43 scale model of the car.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Fiat 500 in New York

The Fiat 500 on Wall Street - Image by AP Fiat has obviously taken a good look at what BMW has managed with the MINI and thought ‘We can do that’. After all, the Fiat 500 is a car very similar in concept to the MINI. Designed to evoke a motoring icon, but made very much 21st century in its execution, both the MINI and the Fiat 500 have gone down a storm in Europe.