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Ford Fiesta ST concept (2011) at the Frankfurt motor show

This is the new Ford Fiesta ST, just unveiled at the 2011 Frankfurt motor show. It’s just a concet car for now, but we know a production version of the new Ford Fiesta ST will be revealed at the 2012 Geneva motor show, and that sales will start in the UK in time for next September’s plate change. It’s the same format Ford followed with the Focus ST, revealing a near-production concept at the 2010 Paris motor show, and then pulling the wraps off the real thing last night.

Peugeot SR1 concept (2010): a new design direction

By Tim Pollard First Official Pictures 08 January 2010 15:30 Peugeot is signalling a fresh design direction with this brave new SR1 concept car. And if it doesn't look like a Peugeot, that's deliberate. It's all change at Peugeot, tacit admission that its design has erred in recent years.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.