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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Toyota's global design chief Tokuo Fukuichi appointed president of Lexus

Toyota's global design chief Tokuo Fukuichi will be the first designer to sit on the company's board of directors when his appointment comes into effect on 1 April. Fukuichi will retain his position as global head of design for the Toyota, Lexus and Scion brands and will join the board after the general shareholders' meeting. His influence on Toyota's design direction over the last few years has been noticeable, particularly with Lexus, as the company strives to make its traditionally very conservative products a little more exciting.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.