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Scion considers moving upscale

Toyota's struggling Scion brand may move upscale to challenge entry-level luxury models coming from European automakers. The new lower-luxury niche includes Mini, the front-wheel-drive Mercedes-Benz CLA arriving this fall and Audi's compact A3 sedan shown last week on the eve of the New York auto show. Scion has gone after young entry-level buyers since its inception 10 years ago but has lost its early momentum.

New Mazda2 To Debut At October Paris Show

JAPANESE car maker Mazda has taken the wraps off its latest generation Mazda2 model. The compact hatch will be given its public debut at the Paris Motor Show in October. Taking many of its styling cues from the recently launched Mazda3 and mid-size Mazda6, the firm’s new small car also boasts a full range of its ‘Skyactiv’ technology focused on improving driving dynamics and boosting efficiency and economy.

New Audi e-Tron at Detroit – the ‘Compact’ e-Tron

Audi has revealed a compact version of the e-Tron at the Detroit Motor Show Audi brought along the first Audi e-Tron to the Frankfurt Motor Show in September. Looking like an electric version of the Audi R8, it managed to steal some of the thunder from BMW’s Vision ED concept . Most notable was the stratospheric torque figures Audi quoted, which ultimately turned out to be somewhat disingenuous.