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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

New Audi A8 2010/2011 teased

The 'adjusted' A8 2010 / 2011 tease from Audi I think ‘Teased’ is probably over-egging the reality. What we actually have is what looks like a grey-haired German accountant standing next to a car under a sheet. But this is in fact Michael Dick – Audi’s Board Member for Technical Development – standing next to the new Audi A8.

Toyota FT-86 Concept – say ‘hachi roku’

The Toyota FT-86 Concept will preview at Tokyo The FT-86 (hachi roku is Japanese for 86) is a small (13′ 8″ long) rear-wheel drive sports coupe which is going to turn up not just as a Toyota but also as a Subaru. It uses the 2.0 Boxer engine found in the Impreza, but by the time it finds its way to market in 2011 – as both a Toyota and a Subaru – it’s likely to get the next generation Boxer lump. The FT-86 is Toyota’s way of launching itself back in to the sports market – a market it once did well in with cars like the MR2 – and gain some credibility, and custom, from younger drivers.