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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

EVs rev up for Act 2

After years of preproduction buzz, the Chevrolet Volt and Nissan Leaf are generating interest among the people who count most: buyers. Most owners are charging their cars at home without any issues. They brag about cruising past the gas station.

Goodwood Festival of Speed 2008 review

By James Mann and Tim Pollard Motor Shows 13 July 2008 23:01 SUNDAY, DAY 3: LIVE NEWS FROM THE GOODWOOD FESTIVAL OF SPEED. The 2008 Goodwood Festival of Speed rounded off with an epic Sunday with a jaw-dropping procession of supercars, historic race cars, an appearance by current F1 leader Lewis Hamilton and a series of historical curios and crashes to keep spectators on their toes. Sunday's highlight was the much-hyped appearance of McLaren F1 driver Lewis Hamilton.