Garmin Zumo 590 on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Redesigned Ford Taurus debuts at the Detroit auto show

Ford's most famous nameplate is unveiled at the Detroit Auto Show . Designer Moray Callum's latest project at Ford wasn't designing just another car. He was charged with making over one of the company's most-famous nameplates: Taurus.

New 2011 / 2012 Ferrari 612 is 4×4 Shooting Brake

The 2011 / 2012 Ferrari 612 will be a 4x4 Shooting Brake (render by Vandenbrink design) Last month we had an email in from Argentina pointing us towards spy shots published by Autoblog Argentina which seemed to be of an all wheel drive Ferrari 612. Which tied in very well with the story we ran over a year ago when we reported that a 4×4 platform for the next Ferrari 612 was a certainty, just six months after we reported Ferrari were working on four wheel drive hybrid propulsion system. But the Ferrari 4×4 setup is very different to the permanent all wheel drive system used by Lamborghini.