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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Why we love Maximum Bob: A column by Dutch Mandel

In announcing that he will leave General Motors at the end of this year, product czar Bob Lutz bows out gracefully and elegantly and does it in the style that forged his legend. It's also a move made none too soon and if not hastened by Beltway functionaries, then punctuated by it. But make no mistake: Bob Lutz is not running from the fight engulfing Detroit and the rest of the automaking world.

Jaguar XF 2.2D 163 PS goes on sale

Jaguar XF 2.2D 163 PS - less powerful XF launched Jaguar has announced a lower powered version of the new XF 2.2 Diesel with 163PS which goes on sale immediately from £29,950. Jaguar finally came clean on its entry-level XF – the Jaguar XF 2.2 diesel – back in March last year, after speculation and denials about a cheaper XF almost since the XF first arrived. But having bitten the bullet on an entry-level XF, Jaguar has now done it in spades by revealing an entry-entry-level XF – the Jaguar XF 2.2D 163PS.