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How Porsche will be integrated into VW

Fri, 20 Nov 2009

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Toyota hands over small-car development to its European unit

Tue, 20 Dec 2011

Toyota Motor Corp.'s European division next month will take charge of global product planning for small cars as the Japanese automaker expands model research and development in the region. The change, announced Dec. 17, means that Toyota will count on Europe to develop future products in the minicar, subcompact and compact segments, something that Ford Motor Co.

CAR interviews Porsche design chief Michael Mauer

Wed, 11 Jun 2014

By Ben Barry Motor Industry 11 June 2014 09:09 CAR magazine caught up with Porsche’s head of design Michael Mauer to talk about Porsche styling. Read on for our full interview – where we discuss keeping the 911 fresh, assimilating SUVs into a sport car line-up and design inspiration in general. ‘I studied transport design in Pforzheim, Germany, and joined Mercedes in 1986.