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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Are GM planning to shut Vauxhall for good?

Could General Motors (GM) be planning to close Vauxhall down for good as they seek an answer to huge losses in Europe. General Motors has had its share of problems in the last few years, not least the bailout needed to save it from bankruptcy in the US. That US bailout has seen GM return to profit in the US, but GM Europe continues to be a big hole in its accounts as the European car market continues to struggle with over capacity and a lack of buyers for traditional mainstream cars.

Ford sales show move away from diesel

NEW CAR buyers are moving back towards petrol engines after years of diesel domination, if Ford’s latest sales figures are any guide. The company has revealed that its multi-award-winning 1.0-litre Ecoboost turbocharged petrol engine now powers one in every five cars sold in Europe, totalling 120,000 vehicles from January to the end of June. That figure is an increase from 104,000 1.0-litre Ecoboost-powered cars sold in the same period in 2013.