Genesis Slipstream Pusher Lsa Airplane 582 Rotax Aircraft Project on 2040-parts.com

Lotus begins bespoke program with Mansory

Lotus is going bespoke with help from Mansory Design, the company said on Monday. Mansory has worked with Lotus on a few special editions before, including the 2011 Evora Concept Bespoke they showed at the 2011 Geneva motor show. Lotus says the car received positive reaction at the show.

GM turns to its old product meister for a new marketing message

It has taken years of effort--and a swift trip through U.S. Bankruptcy Court--but General Motors is finally close to its goal. It has shed billions of dollars in legacy costs, fixed quality and improved design.

Land Rover fomalizes deal with off-road partner Bowler

Land Rover finalized a deal with Bowler on Thursday that formalizes an existing arrangement as Bowler—a U.K.-based builder of rally raid cars—has been a working with Land Rover for more than a decade. Bowler competition vehicles will now compete with “Powered by Land Rover” badges, a slogan that will also be highlighted in customer and marketing events. Bowler will also get access to Land Rover parts and benefit from “technical and development support” from the firm.