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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Seat at the London motor show 2008

By Ben Pulman Motor Shows 24 July 2008 11:23 Seat has a true world debut at Excel, with the three-door version of its new Ibiza. Then there's also an old Ibiza in the shape of the eco-friendly Ecomotive, which we're actually quite keen on. The new Sportcoupe.

New Mercedes SL – now it’s video time

New Mercedes SL - now on Video Plenty of new Mercedes SL stuff this week, with the 2012 / 2013 SL finally getting an official reveal yesterday. Now we have video of the new SL. It wouldn’t be the same if we didn’t end the week on the new Mercedes SL.