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BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

Spanish Grand Prix (2010) RESULT

The Spanish GP 2010 gets underway We finally get back to the real F1 world with the first European race of the 2010/2011 season at Barcelona, a circuit that is probably better known by the drivers than any other thanks to winter testing. Yesterday’s qualifying saw the Red Bulls dominate as they have at ever qualifying this year. Only this time it was Webber who stole pole from team mate Vettel.

Mercedes launch new 9G-Tronic gearbox on E350 BlueTec

New Mercedes E350 BlueTec (pictured) gets 9-speed 9G-TRONIC auto It’s not exactly a million years ago that automatic gearboxes offered poorer performance and economy than manual gearboxes, and came as standard with just three gears. But now, automatic gearboxes are so good they can  change quicker than any driver and, with the proliferation of eight-speed auto ‘boxes, offer improved economy and performance too. The next logical step is even more ratios in an auto ‘box, and Land Rover has already revealed they’ll be fitting the Evoque with a 9-speed ZF ‘box from 2014, and the new Jeep Grand Cherokee gets a nine-speed auto ‘box too.