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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

European Grand Prix (2012) RESULT

With Sebastian Vettel on pole and Lewis Hamilton alongside it looks like normal service is being resumed at the 2012 European Grand Prix. But is it? Tyres have dictated results as much as cars and drivers in the 2012 Grand Prix Circus, leading to seven different winners in the first seven Grand Prix of 2012.

AC Cars returns to UK

By Tim Pollard Motor Industry 23 April 2008 14:28 AC Cars is coming back to Britain to build its sports car range at Brooklands. It follows an unsuccessful foray to manufacture cars in Malta – which has ended in a legal dispute over the island factory. The company will make the original AC Ace, the AC MK11, the AC MK11 FIA and the AC MK111 at an AC specialist based in Surrey, England, employing artisans to make the aluminium chassis.