Green W36 Shift Racing Strike Pants 2013 Model on 2040-parts.com

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

Museo Casa Enzo Ferrari opens in Modena [w/video and gallery]

A new Ferrari museum opened this weekend in Modena celebrating the life and work of Enzo Ferrari, the legend behind the Italian supercar icon. The €18 million Museo Casa Enzo Ferrari, which is built on the ruins of the birthplace of Enzo Ferrari, not only features iconic Ferraris from throughout the company's existence but also includes other cars with links to the Modena valley area. The new gallery – crafted from yellow aluminum, the color of Modena and the prancing horse logo's background – not only charts the key moments in Enzo's life but also showcases how Modena became the traditional home of other iconic Italian supercar makers such as Maserati, De Tomaso and Pagani.

Ken Block signs for Ford and the WRC

Ken Block – who became a YouTube sensation with his gymkhana stunt series ¬– has ended months of speculation by confirming he’ll compete in the 2010 World Rally Championship – switching his Subaru Impreza for a Ford Focus, while he'll also rally a Fiesta in the US. The Monster energy drink-backed deal will form a key part of Ford’s plan to market its hatches in America, and follows last year’s Pikes Peak Fiesta. It’s a tentative start for Block, who’ll be competing in select rounds of the WRC championship – Mexico is believed to be the first – to hone his skills.