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Land Rover backed Race2Recovery team finishes Dakar Rally

The Race2Recovery Rally team – a group of disabled servicemen backed by Land Rover – has become the first disabled team to finish the Dakar Rally. Land Rover may have backed the Race2Recovery team in the Dakar Rally, but the real triumph is that of the team’s members as they become the first disabled team to complete the gruelling rally. In the space of just eighteen months, the Race2Recovery team has gone from a handful of disabled servicemen to a fully fledged Dakar Rally Team with 28 people, four Wildcats and a bunch of support vehicles including a pile of Discoveries for transporting the support team and equipment.

BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Infiniti opening in Brazil in 2014

Nissan’s answer to Lexus, Infiniti, is on a bit of quest to sell its premium cars in every market that can afford them and will open in Brazil in 2014. Infiniti started out as Nissan’s answer to the success of Lexus in North America by launching a range of ‘Premium’ Nissans in the U.S. in 1989, since when it has expanded to Canada, the Middle East, Taiwan, Korea, Russia, China and, in 2008, the UK and Europe.