Harley Davidson Flh Saddlebag Guard Rail on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

2015 Mercedes S-class Coupe: The flagship has landed

Mercedes-Benz's long history building dramatic flagship coupes started with the 1952 300 S, considered a “car for the world's elite.” The 220 S Coupe followed in 1956, and the elegant W111/W112 coupes ran from '61 to '71. Over the years, the 280 SE 3.5 Coupe, SEC coupe, S600 Coupe and CL class all added to Mercedes' reputation for building gorgeous, sought-after coupes. Now comes the new S-class Coupe, making its public debut at the Geneva motor show March 4 and arriving in U.S.

Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.