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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Honda Gear Concept

Rather than fighting for headlines at NAIAS, Honda debuted its new GEAR Concept at the Montreal International Auto Show. The subcompact GEAR is apparently inspired by fixed-gear bicycles (although quite how is unclear), described as a customizable vehicle that demonstrates the carmaker's way of providing vehicles for young, urban, Gen-Y lifestyles. "Subcompact cars are usually either utilitarian, but uninspiring or they're fun, zippy cars that are impractical and too expensive for the Gen-Y buyer," said Dave Marek, Design Director at Honda R&D Americas, Inc.

Honda Insight ramps up left-handed models to meet U.S. demand

Honda's new Insight hybrid hatchback has been on sale barely a week in the United States. But the company's sprawling plant here is already churning out 600 a day. And about half of the sleek-silhouetted Insights rolling down Suzuka's Line 1 have left-handed steering wheels, attesting to Honda's optimism for booming business in North America.