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Alfa faces product freeze under a review of the struggling brand

Fiat S.p.A. could freeze new investment in Alfa Romeo under a strategic review of the money-losing brand ordered by CEO Sergio Marchionne. A product freeze is one of two alternatives that Fiat is considering to end years of losses and declining sales at its sporty premium brand.

Rethinking Scion: Quirky goes mainstream so brand adapts with a sporty coupe, hip music

If Toyota's Scion youth brand had stuck to its original premise, the third generation of the boxy xB would be rolling into showrooms today. As envisioned by Toyota, Scion products would be quirky, uber-cool and not around long enough to get stale. Its first-edition products were replaced after just four years.

Who's Where: Frank Stephenson appointed Director of Design for Alfa Romeo

Frank Stephenson began his new position as Director of Design at Alfa Romeo today, CDN can reveal. Stephenson left his role as Head of the Fiat, Lancia and Commercial Vehicle Styling Center last month and is now effectively filling a role that has been unoccupied since Wolfgang Egger left to become head of Audi's Style Center. Since Lorenzo Ramaciotti has been recently appointed to a newly created position as Cheif of Design at Fiat, Stephenson's previous position is now vacant.