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Future products: Buick sees 6 to 7 models in its lineup for 2011-13

A Buick LaCrosse hybrid sedan probably will join a new small car and new crossover as Buick expands its lineup in the next three model years. The brand, which sells four nameplates now, eventually wants a six- or seven-vehicle lineup, says John Schwegman, Buick-GMC's top marketer. Buick seeks to revive its reputation for performance and stylish luxury to appeal to middle-aged professionals who often buy Asian luxury brands.

Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Simple Rule: Technology Costs

Close your eyes. Imagine you're at the turn of the 20th century. A favorite broadsheet tells you that these new-fangled automobile gadgets are dangerous rattle traps that foul the air and that they are singularly profound failures!