Hinson Billetproof Clutch Cover Black on 2040-parts.com

Audi A2 EV & A1 Range-Extender dropped

It seems Audi is getting cold feet on its electric car plans with the Audi A2 EV and the Audi A1 Range-Extender reported to be dropped. It’s starting to look as if car makers are waking up to the reality that electric cars are not something car buyers, on the whole, want to spend their hard earned cash on. We recently reported that the BMW range of EVs is being re-thought with the BMW i3 likely to be just a range extender and plans to extend the i-BMW beyond the i3 and i8 Supercar put on ice.

Mini Life Ball (2011): Mini's latest one-off charity special

This is the Mini 'Red Mudder'. a one-off custom Mini created by Canadian fashion designers DSQUARED² for the Life Ball, an annual AIDS charity event held in Vienna. Mini Life Ball (2011): the lowdown (err, jacked-up) DSQUARED² are Canadian twin brothers Dean and Dan Caten, who launched their first fashion collection in 1995 and have been flummoxing sub-editors of non-fashion publications with their company name ever since.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.