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Fiat 500 Colour Therapy added to UK 500 range

Fiat has added the 500 Colour Therapy – a retro-look Fiat 500 – to the model range in the UK. The Fiat 500 belongs to the same school of marketing as the MINI, so a new trim range to cash in on its ‘Homage to an Icon’ status seems an obvious route to garner a few more sales for the very likeable 500. Which is why the UK is getting the Fiat 500 Colour Therapy, a new model range that sits in the 500 line-up between the Pop and Lounge trim levels and comes in five retro-inspired colours - New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue, and Tech House Grey.

Frankfurt Motor Show 2009 Preview

The Frankfurt Motor Show 2009 runs from 17th -27th September to the public Many of the Japanese makers will be conspicuous by their absence, but that should be more than made up for by the launches from the big European makers. And of course the Koreans – in the guise of Hyundai and Kia – will do what they’re starting to do in the market place and fill the gap left by the Japanese. You can already check out all the stories in one place for The Frankfurt Motor Show 2009, but we thought we’d highlight a few of the cars we know are making an appearance, in case you’ve missed them in the last few weeks.

Bentley Continental Flying Spur Arabia & Flying Spur Speed Arabia revealed

Bentley Continental Flying Spur Arabia It doesn’t take a genius to work out that a good way to keep your customers happy is to make them feel special. Make them feel they’re getting something no one else is because they’re so important. And car makers are no different to any other business, so if they see a chance to do a Limited Edition and suck up to a bunch of good customers at the same time, so much the better.