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Audi names new U.S. boss

Marketing veteran Scott Keogh is taking the helm of Audi of America. Keogh has been Audi's chief marketing officer for six years. He replaces longtime Audi president Johan de Nysschen, who left earlier this month to take a top position at Japanese luxury brand Infiniti.

Mercedes touts future safety with research vehicle

In 1980, when several automakers began to use airbags, there were people who thought that cars couldn't possibly get any safer. Karl-Heinz Baumann, a safety researcher at Mercedes-Benz AG in Stuttgart, was not one of them. "We said, 'No, it cannot be all,' and we kept doing more research." The results of that research are presented on the company's most recent Experimental Safety Vehicle (ESV), on display now in the Mercedes Museum in Stuttgart.

Honda celebrates 50 years in America

Honda is 50 years old today, and much of its early success is the result of a series of brave, bold decisions acted upon by smart engineers-turned-executives. That and dumb luck. But we'll get to the dumb luck later.