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Lexus goes bonkers for SEMA 2010

Lexus SEMA 2010 I think we’re going to stop trying to work out what Lexus is all about. Just when we think we have them pegged down as green halo, fluffy-bunny-loving corporate eco-mentalists with a misguided view of the future of the car, they go and produce the LFA. We put the LFA’s existence down to its long gestation period; there is no way Lexus would embark on such a project today.

Gemballa Mistrale Porsche Panamera revealed

Gemballa has released information on the Porsche Panamera Gemballa Mistrale But there might be an answer to that quandary – turn your attention to the Porsche Panamera. Gemballa has just released preliminary details on the Gemballa Mistrale, a Porsche Panamera conversion which throws a bit of Gemballa madness at Stuttgart’s latest offering. Details are still a bit limited – and we don’t have any info yet on what Gemballa has done with the oily bits – but we do have the picture you see here, which shows the cosmetic stuff.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?