Ford of Europe turnaround plan 'on track'

By Tim Pollard Motor Industry 25 June 2014 14:52 Ford of Europe will stem its huge 10-figure losses and return to profitability in 2015, president Stephen Odell vowed this week. Talking to CAR at the global launch of the Ford Edge in Cologne, Germany, Odell vowed that heavy losses would be reversed by the sweeping Ford of Europe turnaround plan whose fruits would be borne over the next 12 months. Ford lost $1.6 billion in Europe in 2013 - the third straight year of red ink flooding the region.

Chip Foose returns to Disney's Car Masters Weekend

Automotive designer Chip Foose will return to this year's Car Masters Weekend at Downtown Disney on 15-16 June. Foose, who is also a hot rod shop owner, fabricator and star of the reality TV series Overhaulin' on Velocity, has created pieces of original artwork featuring landmarks from Walt Disney World Resort, finished in his signature marker style. Works by Foose were put on display last year in Disney California Adventure's Car's Land attraction.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.