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N.A.R.T. racers will highlight the Fall Ferrari Festival in New York

Tue, 18 Aug 2009

A selection of famous race cars from Luigi Chinetti's North American Racing Team will headline the Fall Ferrari Festival in upstate New York. The spotlight car will be the 1965 N.A.R.T. 250LM, the last Ferrari to win the 24 Hours of Le Mans.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Fri, 09 Aug 2013

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

MG6 & Geely Emgrand EC7 get Euro NCAP 4 Star Ratings

Wed, 23 Nov 2011

MG6 gets 4 stars in Euro NCAP tests Just a year ago Geely was making all the wrong headlines when the Geely CK1 scored zero in the Latin NCAP tests. But now, just a year later, the Geely Emgrand EC7 and the MG6 – both made in China – have scored four starts in the last set of Euro NCAP tests for 2011. Apart from being a great result for China, it’s proof – if proof were ever needed – that the Chinese car industry is certainly a force to be reckoned with.