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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Next Dodge Viper will shed some rough edges

Little by little we're getting a clearer picture of the next-generation Dodge Viper SRT10. During a conversation with Dodge boss Reid Bigland at the Los Angeles auto show, Bigland told me the redesigned Viper "will appeal to a broader segment of the market." The car is expected to debut in 2012 but is not likely to appear at the Detroit auto show, he says. Today's Viper is essentially a street-legal race car.

2012 VW Golf Cabriolet – The convertible Golf returns

2012 Volkswagen Golf Cabriolet You like a VW Convertible, but you want a soft-top convertible, not a tin top. You used to love your old MK IV Golf Convertible, but VW decided the tin-top convertible EOS was the way forward, so you’ve been stuck in a coupe for a decade. But no more.