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First BMW i8 Hybrids delivered to customers – complete with Laser Lights
Fri, 06 Jun 2014The first BMW i8s delivered in Germany The new BMW i8 hybrid supercar was finally revealed in production guise at last year’s Frankfurt Motor Show, and by the time it went in to production the whole of the 2014 run of i8s was sold out. Apart from its innovative plug-in hybrid powertrain, the i8 offers many new technologies, one of which is a set of laser lights which deliver a much brighter main beam than LED and looked set to be the first time such lights have appeared on a production car. But Audi tried to upset BMW’s applecart by revealing the R8 LMX last month, which also came with laser lights, and looked set to arrive with customers before the i8.
Hyundai rules out separate premium brand
Fri, 01 Apr 2011Hyundai Motor Co. has ruled out spinning off the Genesis or Equus nameplates to create an independent premium brand along the lines of Lexus or Infiniti, partly because of the enormous cost involved and possible image damage to sibling nameplates. "There are no plans for Hyundai to make a separate brand," Vice Chairman Shin Jong-Woon said in an interview Friday at the carmaker's headquarters in Seoul, South Korea.
Ferrari F1 drops ‘Marlboro’ graphics for Barcelona
Sun, 09 May 2010Ferrari have dropped the ‘Pack of Marlboros’ graphic for the Barcelona GP A couple of weeks ago we reported that Ferrari have been accused of running subliminal tobacco advertising on their F1 cars, an allegation Ferrari strenuously denied. To be honest we can’t know for sure whether there was an intent to subliminally suggest a pack of Marlboros with the barcode graphics on the current Ferrari F1 livery or not. What we can be sure of is that now a jobsworth has made the allegation we all think of a pack of Marlboros every time we see the Ferrari livery.