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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

2014 Skoda Octavia vRS to debut at 2013 Goodwood Festival of Speed

The new Skoda Octavia vRS will debut at the 2013 Goodwood Festival of Speed in July and is expected to offer petrol and diesel options. We had the reveal of the new Skoda Octavia back in December, and the Octavia Estate got its reveal in February. So all that’s missing is the performance end of the new Octavia range – the 2014 Skoda Octavia vRS.

Rolls-Royce-designed Santa’s sleigh

By Tim Pollard First Official Pictures 17 December 2008 14:30 Today CAR has an unusual scoop on our hands – as we publish the Rolls-Royce sleigh. This amazing artwork was produced exclusively for CAR by Rolls designer Andreas Thurner, who perfectly captures the regal magic of a Rolls-Royce driven by a stately Santa. Just check out the Greek temple-style, architectural front end of the sleigh – and the hints of top-end speedboats in the profile.