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Cadillac ELR spotted on the roads

Cadillac will deliver a sporting luxury coupe with Chevrolet Volt-based technology for 2014. Called the ELR, the Caddy was previewed with the Converj concept at the 2009 Detroit auto show. These spy shots clearly reveal Caddy emblems and styling cues.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Audi Space Frame comes full circle at Frankfurt motor show

Audi is celebrating the 20th anniversary of the ASF, or the Audi Space Frame. After all, it was at the 1993 Frankfurt motor show that Audi wowed the world with the innovative all-aluminum Audi A8 prototype. And now, 20 years later, more than 750,000 cars have been built using this technology.