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Ferraris on film

By Tim Pollard Motor Industry 19 February 2007 01:24 Ferraris on the silver screen Ferrari has issued previously unseen photos of its cars alongside Hollywood stars for a new exhibition celebrating the marque's role on the silver screen. There is new footage of Ferraris on set and with big-name actors, as part of the company's 60th anniversary celebrations. The exhibition at the Galleria museum in Maranello runs until 30 June.

IAAD exhibition - 'The car that does not exist'

The work of Transportation Design students at the Institute of Applied Arts and Design - Turin, will be shown in an exhibition covering the study and planning of a concept car for Fiat, and a new sedan for Honda. Titled 'The car that does not exist', the exhibition will open on Monday 28th June at the Automobile Museum of Turin (press 2pm, public 6pm) and runs until 2nd September. In addition to the students projects, the exhibition includes historic vehicles and prototypes from both brands.

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.