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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Mowing up a record run

Bobby Cleveland owns a record that most people didn't know existed and, frankly, probably never even thought about. But that really doesn't matter to Cleveland. He's gone faster on a lawnmower than anyone else on the planet.

Audi RS3 is revealed, packs 340 hp

WITH VIDEO -- Audi has finally come clean on its RS3 Sportback, revealing photos and information about the four-door hatchback planned for European sale next March. The RS3 uses a turbocharged 2.5-liter inline five-cylinder direct-injection gasoline engine borrowed from the TT RS. The RS3 Sportback will not come to the U.S.