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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Mercedes-Benz reveals first C-class details

Mercedes-Benz has revealed limited details about its new fourth-generation C-class sedan, more than two months before it is due to make its world debut at the Detroit auto show. Although the new BMW 3-series and Audi A4 rival is yet to official unveiled -- in fact, all we have so far are interior renderings -- Mercedes-Benz says the new C-class will be a significantly more advanced car than its predecessor in terms of construction, with a “best in class” weight figure and a level of structural integrity that it describes as being “unparalleled” in its class. Among its features is a new lightweight body structure that uses a newly developed aluminum hybrid construction process that Mercedes-Benz claims will shave as much as 220 pounds over the current model depending on the engine it uses.

VW Beetle Turbo, Jetta GLI get power increase

Volkswagen's 2.0-liter turbocharged four-cylinder engine is getting a 10-hp boost; the engine is now rated at 210 hp while torque remains unchanged at 207 lb-ft. The engine will be available on the Volkswagen Beetle Turbo coupe and convertible and the Jetta GLI sport sedan. VW claims the new engine shaves 0.2 seconds off the Beetle Turbo's 0-60 mph time, which is now estimated at 6.6 seconds.