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GM will launch 60-day money-back guarantee

General Motors Co. is taking a page from the retail industry with its latest marketing blitz in an effort sell more cars: a 60-day money-back guarantee. The initiative--unorthodox for an automaker--starts Monday and covers 2009 and 2010 model-year cars from GM's surviving brands, Chevrolet, Cadillac, Buick and GMC.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Bentley SUV to get W12 engine

The Bentley SUV will get a W12 engine option Back in July we had the talkative Bentley boss Wolfgang Dürheimer musing that Bentley will produce the ultimate luxury SUV, with plans to take the underpinnings from sister company Porsche’s Cayenne and make the most opulent SUV on the planet. The plan for a Bentley SUV has been around for a while, but the perception by car makers that big SUVs were unpalatable to the general public in these eco-obsessed times meant plans by many car makers to build an SUV were left to gather dust on the shelves. But those car makers who chose to ignore the brickbats directed at big SUVs have proved that there is big demand for luxury monsters (the Cayenne has turned in to Porsche’s biggest cash cow) and that the anti-SUV lobby was simply a very small bunch of eco-mentalists making headlines.