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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Me and My Car: Achim Anscheidt and his Porsche 911 [w/Video]

You can tell a lot about a person from the car they drive. It can also be argued that you can tell a lot of about a car from who drives it, especially when that person is a respected designer, in this case the head of Design Bugatti Achim Anscheidt. In one of Drive's latest episodes features Anscheidt and his Porsche ‘Private Project' 911 around the streets of Berlin, discussing his take on minimalism in design and construction and how he feels about personal design projects.

Bentley W12 (and Audi and VW) engine production centres on Crewe

The VW Group W12 engine will now only be made by Bentley in Crewe It’s probably not something you’ve paused to think about much, but if you did you’d assume that the Bentley W12 engine – fitted to the Flying Spur and Continental GT as well as the Audi A8 and VW Phaeton – was made only in Crewe. But you’d be wrong. In fact, the W12 for Bentleys are made in Crewe but those used in the Audi A8 and VW Phaeton are actually built by VW at their engine plant in Salzgitter.